Pricing a product is partly an art and partly science. There are many different ways to scientifically research your market, find out how much your customers are willing to pay and perform much analysis with fancy graphs. I am not going to talk about that, for two reasons: …
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What is Copywriting and why it matters?
To explain in a single sentence, Copywriting is a way of writing that helps you sell your products or services better. But it's not as simple as it looks. There are many nuances and styles of copywriting that works (and not works). Let's look at the history of copywriting and how …
3 Ways to get New Topic Ideas for your Blog
One common question I keep hearing from clients is how to come up with new topic ideas for their website or blog. Content Marketing works, but only if you keep generating relevant and updated content. There are two problems with this: A. Coming up with new topics and ideas …