“We know what people want better than they do!” is a phrase that we’ve all heard before. Most people think coming up with the right idea is the most important part of building a product. But it’s not always true.
A product idea could be the right one for a particular audience group but would fall flat for a different set of audience.
If you’re building a product and haven’t done any audience research yet, you need to read this blog post.
Srini is an entrepreneur+developer who realised launching a successful product is much more than building cool features. He has helped numerous startups and businesses build successful businesses for the past 13 years.