Customer Development

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7 Reasons You Need to Do Audience Research Before Building Your Product

“We know what people want better than they do!” is a phrase that we’ve all heard before. Most people think coming up with the right idea is the most important part of building a product. But it’s not always true.

A product idea could be the right one for a particular audience group but would fall flat for a different set of audience.

If you’re building a product and haven’t done any audience research yet, you need to read this blog post.

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